23 May 2008

Talk Radio IS The Alternative

I consider myself politically to be a conservative-leaning independent libertarian. Yeah, it’s a mouthful, but I believe it best identifies me. And yes, those are all lower-case. I don’t belong to a party. There are things I believe staunchly that you would put into the libertarian column, and others that would throw me into the conservative line. I have voted for independent candidates, Democrats, Republicans, Libertarians, Independents, and one or two other parties. I have NEVER voted for a socialist, Socialist, Communist or National Socialist (Nazi) candidate. I’m independent, not stupid.

I used to be, though. When I was young, I believed that a European form of socialism (i.e. Christian Democracy, Social Democracy, etc.) was the natural state of things and the next logical step for stable nations. That was, of course, before I grew up. Growing up and seeing the world as it really is, and experiencing what it is like to have a family, raise children, service a mortgage, turned me into what I am today.

In other words, I’m a realist.

But, politically, one thing of which I am sure is that America’s media is in-and-of-itself, Liberal - with a capital ‘L.’ No question. I’ve debated this with a lot of people and every time I do, they will concur, even if only grudgingly. And every time –EVERY TIME - they always bring up Fox News as a clarion for Conservatism and the Republican Party.

I always answer with the question, “That’s it? Just Fox?”

I can name almost a dozen major media outlets right here that espouse liberalism and claim that’s it’s ‘mainstream,’ or ‘middle-of-the-road’ or whatever tag or moniker they place upon it. ABC, Bloomberg, CBS, CNN, ETV, Link TV, MSNBC, NBC, NPR (radio), and pretty much every other network out there, except Fox.

You’ll notice that I only mentioned a single radio source. There’s a reason. Right now, today, outside of Fox the only other true conservative news outlet is talk radio. Rush Limbaugh, Glenn Beck, Mike Savage, Mike Reagan, and their ilk, are all financially successful and are doing well. Limbaugh claims, probably quite accurately, the he single-handedly saved AM radio. And the reason? Because, outside the emergence of Fox, this outlet is the ONLY alternative for truly opposing points of view in the media.

And it could be argued that talk radio is the reason that Fox is here today.

The only alternative to conservative talk radio, and a non-television mirror to the broadcast networks, is Air America.

Air America debuted with great fanfare and a lot of cheering from the visual broadcasters. Ah, FINALLY, an alternative to Rush, Glenn, and all those horrible, right-wing, hate-mongers. All we really needed was someone to put up the bank roll (in this case, for a goodly portion of the sum, Al Gore). Well, poor Al is failing just as spectacularly as his presidential bid. Air America is in bankruptcy and has floundered since its first broadcast.

It just proves the point. Air America is not needed. Americans tune to talk radio for an alternative, an opposing view. ABC, Bloomberg, CBS, CNN, ETV, MSNBC, NBC, NPR, and Link TV, etc., all say the same thing. Only Fox and talk radio are different.

And THAT is why they are successful.